There is another one for guys doing triathlons, marathons or wanting to lose weight called the Polar M400 Watch. This comes in other colors, and is running on sale at about $182 on Amazon.
There is also a new brand coming out - but not until 2016 - out called The HTC Grip. It is said to be best for those who already have a separate heart monitor. Both are designed to work with Android and iOS.
If you want to read more about the pros and cons of each, CLICK HERE for a comparative article on Heavy.com... but if you want to give a tracker with GPS this year... go with the two above. You can see all the FitBit products on their own website and get an education, then Google around for comparable or better prices.